| Search Engine Optimisation | |
Cost Per Click |
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Email Marketing | |
Accessibility | |
Web Analytics |
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Case Studies | ||||||||||||||||||||||
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Holiday Lets |
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Company Profile |
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Holidaylets is the leading holiday lettings website in the U.K. With over 3,500 properties listed across Europe, Holidaylets allows holiday-makers to find and rent their dream property. The site matches holiday-makers directly with property owners, allowing them to take advantage of great savings.Holidaylets provides a range of holiday properties from Holiday rentals spain to holiday cottages cornwall |
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The Objective |
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NetSquared Promote was asked to put together a complete package to improve its position in the Search Engines and ultimately traffic through the site. The improvement in traffic was required across a number of keywords and phrases within the competitive online travel market. NetSquared Promote was asked to optimise for the following keywords: Holiday villas Malta Holiday villas Balearic Islands Holiday rentals Bulgaria Holiday rentals Canada Holiday villas Canary Islands Holiday rentals Cape Verde Holiday rentals Caribbean Holiday rentals Costa Rica Holiday rentals Croatia Holiday villas Cyprus Holiday rentals Egypt Holiday cottages England Holiday cottages France Holiday rentals Germany Holiday villas Greece Holiday rentals Holland Holiday rentals India Holiday cottages Ireland Holiday rentals Israel Holiday villas Italy Holiday villas Malta Holiday villas Portugal Holiday villas Spain Holiday villas Turkey Holiday rentals USA |
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The Solution |
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NetSquared Promote researched the market sector and, using its unique analysis software (Arachnid), identified the enhancements required to raise its listings in the Search Engines. NetSquared Promote worked directly on the website to make the necessary structural improvements. NetSquared Promote also created and managed a cost per click campaign to further increase traffic levels. |
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The Results |
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Both campaigns led to the website traffic increasing from 10,000 users a month to over 120,000 users per month. This led to an increase in enquiries for Holidaylets customers and improved their subscription levels and, ultimately, profitability |
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What the Customer Said |
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“NetSquared Promote quickly gained an understanding of our needs. The enhancements they made produced improved traffic for Holidaylets.net, which has led to an increase in turnover and profitability” Chris Fazakerley – Customer Service Manager |
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