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Case Studies | ||||||||||||||||||||||
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Radix |
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Company Profile |
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Radix Corporation is a long established world leader in the mobile computing market. The company manufactures and designs some of the most feature rich, ultra-rugged, yet easy to use handheld computers, peripherals and portable printers. |
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The Objective |
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NetSquared Promote was commissioned to design a package to improve Radix position in the Search Engines and ultimately, traffic through the site. The improvement in traffic was required across a number of keywords and phrases in 5 key languages, English, Italian, French, Spanish and German. |
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The Solution |
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NetSquared Promote researched the market sector, and using its unique analysis software (Arachnid), identified the enhancements required to raise Radix listings in the Search Engines. NetSquared Promote worked directly on the website to make the necessary structural improvements, this included folder restructuring and develop a dynamic product database. Post implementation, NetSquared Promote conducted a submission and reciprocal links campaign. Monthly reporting allowed Radix to monitor the enhancements in ranking |
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The Results |
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In less than two months Radix has achieved first page listings on Google for the majority of the keywords identified. This resulted in a 30% increase in traffic. |
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What the Customer Said |
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“NetSquared Promote were quick to gain an understanding of our market place and helped us identify the keywords to target. In a very short time, the enhancements have made a real impact on our traffic levels and our website has become a more effective source of new business enquiries” Pippa Maryan – Marketing Communications Executive |
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