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MSN launch search toolbar for desktop search capability
MSN Search Toolbar Delivers Powerful Global Upgrade to Desktop Search Capability for Windows Customers
New Search tool will drive traffic across the network and allow easier navigation of MSN UK’s services
MSN® today introduced the new MSN Search Toolbar with Windows® Desktop Search, a suite of tools that helps people rapidly search across the Web or their PC and provides easy access to world-leading MSN services. The final version of the MSN Search Toolbar, includes free enhancements for Windows® 2000 and Windows XP customers, providing a dramatically upgraded desktop search experience. These new innovations for Windows customers will make it easier than ever to find and retrieve documents, e-mail, images, video and more on their Windows-based personal computers.
The MSN Search Toolbar, available for free download today at toolbar.msn.co.uk, enables people to conveniently search their desktops from within familiar applications they use every day — including Microsoft Windows Explorer, Internet Explorer and Microsoft Office Outlook® — combining the one-step ease of a Web search with the richness and power of the PC environment.
“This new Search offering will drive more traffic to the MSN site and allow easier access to MSN’s communication and information services which will benefit advertisers looking to reach a large and highly targeted audience” said David Graham, MSN UK Search business manager.
“The new MSN Search Toolbar makes it easy for customers to find precisely what they’re looking for, no matter where it resides.”
Innovations in Windows Desktop Search Make Searching the PC Faster and Easier
By dramatically upgrading desktop search capabilities in the Windows operating system, Microsoft is providing Windows customers with powerful new searching enhancements that allow them to quickly search through mountains of digital data and find precisely what they’re looking for. Windows Desktop Search includes the following features:
• Fast, precise retrieval of desktop files. Using one tool, people can search more than 200 file types on their PC including Outlook and Outlook Express e-mail files; Outlook Contacts or Calendar files; multimedia files; Microsoft Office Word 2003, Microsoft Office Excel 2003 and Microsoft Office PowerPoint® 2003 files; MP3, GIF and JPEG files; Adobe or .PDF files; and more. Searching is also efficient with search-as-you-type functionality. People can even search e-mail attachments.
• One-step searches and familiar interfaces. People can save valuable time and avoid hassle by initiating searches from Internet Explorer, Outlook or the Windows desktop — wherever they are working on their PC. Integration with Outlook and Office makes searching a familiar, convenient experience.
• Useful, actionable results. People can accomplish more with useful and informative search results due to powerful filtering and sorting capabilities. A preview pane provides helpful summaries for each search result, allowing people to preview the contents of their PC directly from the desktop search view and drag and drop files into other applications, which lets them quickly find and act on the items they need. People can open files in their associated application directly from desktop search results, as well as quickly initiate actions such as managing, sharing, deleting or playing files.
• Privacy protection. People can enjoy a better-protected and more-private desktop searching experience. The MSN Search Toolbar is built on the current Windows security and privacy model, which is designed to respect the privacy of multiple users on a single PC by utilizing the Windows authentication and user account management infrastructure.
• Customization. People have the ability to select what information gets indexed and the types of files that are searched, including Outlook folders. Easy setup tools such as a First Run Wizard make it simple to customize Windows Desktop Search. People also can take advantage of the plug-in architecture and download third-party filters from http://addins.msn.com to extend the variety of file types that can be indexed and searched.
Smarter Browsing with MSN Search Toolbar
MSN Search Toolbar eliminates the hassle of browsing the Web and provides people the tools to find what they need faster. The MSN Search Toolbar offers the first integrated Tabbed Browsing feature from a major Toolbar provider, giving one-click access to people’s favorite sites within the same window, streamlining everyday activities with MyTabs by enabling them to save commonly visited sites into automatic routines that can all be opened simultaneously. The MSN Search Toolbar offers other time-savers including Pop-up Blocker, which helps prevent pop-up windows from appearing and a highlighting feature that color-codes search keywords on a results page and helps them locate the information they want via thumbnail windows.
Easy Access to MSN Services
The MSN Search Toolbar also gives people one-click access to and rich interaction with MSN services, including MSN Messenger, the No. 1 most-used free instant messaging service in the world; MSN Hotmail®, the world’s largest Web-based e-mail service; new MSN Search; and MSN Spaces, enabling people to conveniently initiate common communication tasks right from the toolbar.
Further Information
Search Engine Optimisation
Chris Monahgan - 01234 756166
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